Personalization's Effect On ROI, December 2014 [CHART]

Almost 6 in 10 company marketers agree that the ability to personalize content is fundamental to their online strategy and 54% are committed to providing a personalized web experience, according to a new Econsultancy report produced in association with Adobe. The study also looks at the types of data used to personalize the web experience and how these data types contribute to ROI. Read the rest at MarketingCharts.