Dark Social Sharing By Content Type, December 2014 [CHART]
![Dark Social Sharing By Content Type, December 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/12/RadiumOne-Content-Sharing-Dark-Social-by-Category-Dec2014.png "Chart - Dark Social Sharing By Content Type")
Some 84% of global online consumers aged 16 and older report sharing content online, per a Radium One survey, and almost one-third claim to do so exclusively via Dark Social channels (such as sharing links in emails, instant messages and forum posts that aren’t tracked by web analytics). Based on an analysis of RadiumOne Po.st user data, the company notes that 69% of all sharing happens via Dark Social, with this figure highest for arts and entertainment (84%) content and lowest for pet-related (13%) content. Source: RadiumOne