Dark Social Sharing By Content Type - CHART

Some 84% of global online consumers aged 16 and older report sharing content online, per a Radium One survey, and almost one-third claim to do so exclusively via Dark Social channels (such as sharing links in emails, instant messages and forum posts that aren’t tracked by web analytics). Based on an analysis of RadiumOne Po.st user data, the company notes that 69% of all sharing happens via Dark Social, with this figure highest for arts and entertainment (84%) content and lowest for pet-related (13%) content. Source: RadiumOne

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Posted in Consumer Behavior, Content Marketing, Email Marketing, Online Behavior, Social Media Marketing, Social Sharing and tagged Arts Marketing, Automotive Marketing, Beverage Marketing, Careers, Dark Social, Education Marketing, Employment, Entertainment Marketing, eTailing, Facebook, Fashion Marketing, Financial Services Marketing, Fitness Marketing, Food Marketing, Health Care Marketing, Hobby Marketing, Home & Garden Marketing, Home Improvement Marketing, Hospitality Marketing, Law Marketing, Legal Marketing, Media Marketing, News Marketing, Online Politics, Parenting, Pet Marketing, Real Estate Marketing, Recruiting, Religion, Religion Marketing, Restaurant Marketing, Retail Marketing, Science, Shopping, Sports Marketing, Style Marketing, Technology Marketing, Travel Marketing