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Dark Social Sharing By Content Type, December 2014 [CHART]

By David Erickson | December 30, 2014

Dark Social Sharing By Content Type, December 2014 [CHART]

Some 84% of global online consumers aged 16 and older report sharing content online, per a Radium One survey, and almost one-third claim to do so exclusively via Dark Social channels (such as sharing links in emails, instant messages and forum posts that aren’t tracked by web analytics). Based on an analysis of RadiumOne Po.st user data, the company notes that 69% of all sharing happens via Dark Social, with this figure highest for arts and entertainment (84%) content and lowest for pet-related (13%) content. Source: RadiumOne

Read the rest at MarketingCharts.

Posted in Consumer Behavior, Content Marketing, Email Marketing, Online Behavior, Social Media Marketing, Social Sharing and tagged Arts Marketing, Automotive Marketing, Beverage Marketing, Careers, Dark Social, Education Marketing, Employment, Entertainment Marketing, eTailing, Facebook, Fashion Marketing, Financial Services Marketing, Fitness Marketing, Food Marketing, Health Care Marketing, Hobby Marketing, Home & Garden Marketing, Home Improvement Marketing, Hospitality Marketing, Law Marketing, Legal Marketing, Media Marketing, News Marketing, Online Politics, Parenting, Pet Marketing, Real Estate Marketing, Recruiting, Religion, Religion Marketing, Restaurant Marketing, Retail Marketing, Science, Shopping, Sports Marketing, Style Marketing, Technology Marketing, Travel Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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