Types Of Data Small Businesses Use, November 2014 [CHART]

Almost 8 in 10 small businesses surveyed are using data to make smarter decisions and another 8% wish they were, according to a survey from Constant Contact. With the majority feeling that data can help them find new customers (73%), retain existing customers (67%) and improve the customer experience (65%), the survey takes a look at the types of data being used. Leading among those are email marketing reports (83%), followed by website analytics (64%) and social media analytics (64%). Source: Constant Contact

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