Influence Of Personalization On Channel Conversion Rates, November 2014 [CHART]

32% of global company marketers (primarily based in the UK) say they have experienced a “major lift” in search engine marketing conversion rates since implementing personalization, with another 60% reporting a “minor” uplift. Interestingly, 95% of respondents reported some degree of uplift in conversion rates from personalizing offline channels. Source: Econsultancy / RedEye

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