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Archive for December 29, 2014

The Mind Of The Impulse Shopper, December 2014 [CHART]

By David Erickson | December 29, 2014

Youth are the most likely to have made an impulse purchase, with 88% claiming to have done so.

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Influence Of Personalization On Channel Conversion Rates, November 2014 [CHART]

By David Erickson | December 29, 2014

32% of global company marketers say they have experienced a major lift in search engine marketing conversion rates since implementing personalization.

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Consumers’ Perceptions Of Private Label Products, November 2014 [CHART]

By David Erickson | December 29, 2014

Two-thirds of online consumers somewhat or strongly agree that private labels are usually extremely good value for the money.

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CMOs' & CFOs' Perception Of The Value Of Marketing, November 2014 [CHART]

By David Erickson | December 29, 2014

CMOs and CFOs in many respects have widely differing views of the value of marketing.

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App Push Message Click Rates, November 2014 [CHART]

By David Erickson | December 29, 2014

App push messages sent during the week have on average 66% higher click-through rates than those sent on the weekend.

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Types Of Data Small Businesses Use, November 2014 [CHART]

By David Erickson | December 29, 2014

Almost 8 in 10 small businesses surveyed are using data to make smarter decisions and another 8% wish they were.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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