Importance Of Data Quality To Segmentation/Targeting, November 2014 [CHART]

Every digital marketer knows there’s a wealth of data out there to make their efforts—potentially—more effective. Likewise, every digital marketer knows there are approximately a million and one tools that promise to take that data and turn it into proven ROI. But what kinds of technology actually help?

And these were respondents who agreed that data was important to begin with. Fully 84% said it was “very important” for their marketing data to be high-quality and complete. Only 1% did not think this was critical for their segmentation and targeting efforts. Read the rest at eMarketer.