Mothers are a highly digital cohort by multiple measures—internet penetration, smartphone ownership, social network usage, etc. It helps them accomplish the multitudinous tasks of motherhood while also giving them some escape from those demands. But all this digital usage (and the multitasking it often entails) can sometimes aggravate as well as reduce the pressures of their day, according to a new eMarketer report, “Mothers’ Little Helpers: The Mixed Blessings of Smartphones and Social Media.”
Smartphones help mothers accomplish practical tasks while also letting them grab fragments of “me time” throughout the day. Little wonder BabyCenter found about six in 10 mothers describing the device as “like my backup brain.” Read the rest at eMarketer.