Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Daily Smart Phone Activities By Mobile Moms, July 2014 [CHART]

By David Erickson | December 28, 2014

Daily Smart Phone Activities By Mobile Moms, July 2014 [CHART]

Mothers are a highly digital cohort by multiple measures—internet penetration, smartphone ownership, social network usage, etc. It helps them accomplish the multitudinous tasks of motherhood while also giving them some escape from those demands. But all this digital usage (and the multitasking it often entails) can sometimes aggravate as well as reduce the pressures of their day, according to a new eMarketer report, “Mothers’ Little Helpers: The Mixed Blessings of Smartphones and Social Media.”

Smartphones help mothers accomplish practical tasks while also letting them grab fragments of “me time” throughout the day. Little wonder BabyCenter found about six in 10 mothers describing the device as “like my backup brain.” Read the rest at eMarketer.

Posted in Consumer Behavior, Demographics, Instant Messaging, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Search Engine Marketing, Social Media Marketing, Video Marketing and tagged eTailing, Health Care Marketing, Mobile Gaming, Mobile Shopping, Mobile Social, Mobile Video, Mothers, Parents, Retail Marketing, Smart Phones, Text Messaging

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
December 2014
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
293031  
« Nov   Jan »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube