Archive for December 28, 2014
Frequency With Which Mobile Moms Use Devices While Watching TV, July 2014 [CHART]
76% of mothers share their TV-viewing time with internet usage, up from 66% in 2013.
Read MoreDaily Smart Phone Activities By Mobile Moms, July 2014 [CHART]
About six in 10 mothers describing the device as ‘like my backup brain.’
Read MoreImportance Of Data Quality To Segmentation/Targeting, November 2014 [CHART]
84% said it was very important for their marketing data to be high-quality and complete.
Read MoreMost Useful Marketing Technologies, November 2014 [CHART]
CRM software won out by 6 percentage points.
Read MoreHow Data Analytics Can Help SMBs, October 2014 [CHART]
Nearly eight in 10 US small-business professionals surveyed said they believed they were making smarter business decisions based on data analytics.
Read MorePrimary Challenge Faced By Small Business Owners, 2013-2014 [TABLE]
31% of US SBOs thought the operating environment for their business next year would be better than 2014, compared with 23% a year ago.
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