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Archive for December 28, 2014

Frequency With Which Mobile Moms Use Devices While Watching TV, July 2014 [CHART]

By David Erickson | December 28, 2014

76% of mothers share their TV-viewing time with internet usage, up from 66% in 2013.

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Daily Smart Phone Activities By Mobile Moms, July 2014 [CHART]

By David Erickson | December 28, 2014

About six in 10 mothers describing the device as ‘like my backup brain.’

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Importance Of Data Quality To Segmentation/Targeting, November 2014 [CHART]

By David Erickson | December 28, 2014

84% said it was very important for their marketing data to be high-quality and complete.

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Most Useful Marketing Technologies, November 2014 [CHART]

By David Erickson | December 28, 2014

CRM software won out by 6 percentage points.

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How Data Analytics Can Help SMBs, October 2014 [CHART]

By David Erickson | December 28, 2014

Nearly eight in 10 US small-business professionals surveyed said they believed they were making smarter business decisions based on data analytics.

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Primary Challenge Faced By Small Business Owners, 2013-2014 [TABLE]

By David Erickson | December 28, 2014

31% of US SBOs thought the operating environment for their business next year would be better than 2014, compared with 23% a year ago.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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