The PC is still the most popular device among digital video viewers, but mobile’s nothing to brush off. According to data from Ooyala, mobile phones and tablets accounted for a combined 30% share of digital video views worldwide in Q3 2014, a quarter-over-quarter increase of 20%.
Research by GlobalWebIndex also highlights mobile’s rise in popularity in the digital video world, albeit a slow one. In Q3 2014, 39% of internet users worldwide said they had visited YouTube via a mobile device, up from 33% in Q3 2013 and 36% in Q2 2014.
There was a stark difference, though, in time spent with video on each mobile device, according to Ooyala. Mobile phones were used more for short-form video than tablets. In all, 52% of time spent watching digital video via mobile phones involved content 10 minutes or shorter, making the smaller-screen devices the only ones where this range took the majority. Read the rest at eMarketer.