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Archive for December 27, 2014

Consumers' Post-Christmas Activities, November 2014 [TABLE]

By David Erickson | December 27, 2014

Consumers were most likely to plan on finding things to do with friends and family during the week following Christmas, cited by 58%.

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Share Of Companies Offering Mobile Coupons, 2013-2016 [CHART]

By David Erickson | December 27, 2014

Adult tablet users are more likely than adult smartphone users to redeem mobile coupons.

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Mobile Coupon Users & Penetration, 2013-2016 [CHART]

By David Erickson | December 27, 2014

By 2016, 44.5% of marketers are expected to offer mobile coupons.

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Online Coupon Users & Penetration, 2013-2016 [CHART]

By David Erickson | December 27, 2014

Online coupon users will account for 55.0% all US internet users in 2014.

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Online Video Ad View Share By Device & Duration, Q3 2014 [CHART]

By David Erickson | December 27, 2014

Content longer than 10 minutes accounted for nearly 70% of time spent watching tablet video—more than the 63.0% share for desktop.

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Share Of Time Spent Watching Online Video By Duration & Device, Q3 2014 [TABLE]

By David Erickson | December 27, 2014

Mobile phones and tablets accounted for a combined 30% share of digital video views worldwide in Q3 2014, a quarter-over-quarter increase of 20%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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