Wearables People Intend To Buy By Demographic, October 2014 [TABLE]
The leading wearables audience? No shocker here: younger consumers. While 19% of respondents overall planned to buy wearable fitness monitors, this jumped to 31% among 18- to 34-year-olds. In comparison, fewer than 15% of respondents from older age groups were interested. This was the case with wearable computers, too: Though 13% overall were interested in purchasing, more than one-quarter of millennials planned to snatch one up in the coming year. While men and women were pretty much even when it came to purchase intent for fitness trackers, males were more than twice as likely as their female counterparts to plan on bucking up for other wearables.
Figures point to strong growth in wearable sales and usage this year. Futuresource Consulting estimated in November 2014 that wearable device sales worldwide rose 32% between 2013 and 2014, to 52 million units, and in September 2014, Forrester Research estimated that 25% of US internet users used a wearable device this year, compared with 14% in 2013. Read the rest at eMarketer.