Top Social Channels Adopted By B2C Brands, June 2014 [CHART]

B2C brands are active on an average of 7.5 social platforms of 17 examined, with Facebook (100%), Twitter (96.3%), YouTube (94.2%) and Instagram (90.8%) seeing the highest rates of adoption, according to L2 Think Tank’s “Social Platforms 2014” study. The report tracks social performance trends via an analysis of 382 brands from 8 verticals: auto; beauty; beer; fashion; personal care; retail; sportswear; and watches and jewelry.

Looking at the year-over-year adoption of various platforms, the study notes that WeChat (+26%) and Instagram (+18%) have seen the largest increases in adoption, with brands now shying away from Pinterest (-5%), Tumblr (-7%) and Vine (-17%). Read the rest at MarketingCharts.