December 26, 2014 - e-Strategy Trends

While 19% of respondents overall planned to buy wearable fitness monitors, this jumped to 31% among 18- to 34-year-olds.

Nearly one-fifth of US internet users intended to purchase a wearable device within the next 12 months.

Just like throughout the year, mobile devices are far more useful for checking prices than charging purchases during the holidays.

The vast majority (86%) of B2B marketers and executives see customer experience as extremely critical to an organization’s growth.

B2C brands are active on an average of 7.5 social platforms of 17 examined.

Consumers are more likely to be loyal to a particular brand due to its values than because of their personal interactions with the brand.

Archive for December 26, 2014