Archive for December 26, 2014
Wearables People Intend To Buy By Demographic, October 2014 [TABLE]
While 19% of respondents overall planned to buy wearable fitness monitors, this jumped to 31% among 18- to 34-year-olds.
Read MoreConnected Devices People Want To Buy, October 2014 [CHART]
Nearly one-fifth of US internet users intended to purchase a wearable device within the next 12 months.
Read MoreHow People Use Mobile For Holiday Shopping By Age, December 2014 [TABLE]
Just like throughout the year, mobile devices are far more useful for checking prices than charging purchases during the holidays.
Read MoreTop Factors Affecting B2B Customer Experience, November 2014 [CHART]
The vast majority (86%) of B2B marketers and executives see customer experience as extremely critical to an organization’s growth.
Read MoreTop Social Channels Adopted By B2C Brands, June 2014 [CHART]
B2C brands are active on an average of 7.5 social platforms of 17 examined.
Read MoreReasons People Become Loyal To Brands, November 2014 [CHART]
Consumers are more likely to be loyal to a particular brand due to its values than because of their personal interactions with the brand.
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