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Archive for December 26, 2014

Wearables People Intend To Buy By Demographic, October 2014 [TABLE]

By David Erickson | December 26, 2014

While 19% of respondents overall planned to buy wearable fitness monitors, this jumped to 31% among 18- to 34-year-olds.

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Connected Devices People Want To Buy, October 2014 [CHART]

By David Erickson | December 26, 2014

Nearly one-fifth of US internet users intended to purchase a wearable device within the next 12 months.

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How People Use Mobile For Holiday Shopping By Age, December 2014 [TABLE]

By David Erickson | December 26, 2014

Just like throughout the year, mobile devices are far more useful for checking prices than charging purchases during the holidays.

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Top Factors Affecting B2B Customer Experience, November 2014 [CHART]

By David Erickson | December 26, 2014

The vast majority (86%) of B2B marketers and executives see customer experience as extremely critical to an organization’s growth.

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Top Social Channels Adopted By B2C Brands, June 2014 [CHART]

By David Erickson | December 26, 2014

B2C brands are active on an average of 7.5 social platforms of 17 examined.

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Reasons People Become Loyal To Brands, November 2014 [CHART]

By David Erickson | December 26, 2014

Consumers are more likely to be loyal to a particular brand due to its values than because of their personal interactions with the brand.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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