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How People Discover Information Online, December 2014 [CHART]

By David Erickson | December 25, 2014

How People Discover Information Online, December 2014 [CHART]

Organic search remains the leading method by which US adults find online information and websites, per results from a Forrester Research survey. Some 36% of respondents indicated that they typically found the online information or websites they visited during the prior month through organic search results, beating out Facebook (25%), TV ads (23%) and TV shows or news stories (21%). The study notes that TV ads and news stories have risen in prominence from years past as online information discovery methods. Source: Forrester Research, Inc. 2014

Read the rest at MarketingCharts.

Posted in Advertising, Consumer Behavior, Content Marketing, Email Marketing, Link Building, Magazine Advertising, Media Consumption, Newspaper Advertising, Online Behavior, Print Advertising, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Social Sharing, Television Advertising, Word Of Mouth and tagged Dark Social, eNewsletters, Facebook, Magazines, Media Marketing, News Marketing, Newspapers, Twitter

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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