December 24, 2014 - e-Strategy Trends

Consumers seem willing to pay extra to add OTT to a basic internet + pay-TV package.

Online ad revenues in the US have set yet another peak after growing 17% year-over-year in Q3 to reach $12.4 billion.

Digital marketing represented one-quarter of the total marketing budget this year at companies with more than $500 million in annual revenue.

Some 63% of Baby Boomers plan to age in place and three-quarters describe their home as one they can stay in as they get older.

Starting the day after Christmas, Internet use in 2013 surged, probably because people were trying out devices they had just received.

Amazon edges Microsoft as the most influential brand on social media by Klout’s scale.

Archive for December 24, 2014