Tablet adoption has led to the growth of the tablet gamer, video viewer, music listener and social networking audiences. As gains of the overall tablet user base slows, so too will those of most tablet content user groups.
Gamers will be the largest tablet content audience included in eMarketer’s forecast through at least 2018. This year, 106.5 million people, or 72.4% of tablet users, will play games via tablet regularly. Audience growth will remain steady over the next few years. By 2018, more than 79% of tablet users and over half of internet users will play games on a device at least once per month.
Tablet social network users will be the second largest audience among the four content areas in eMarketer’s forecast. Approximately 95.6 million people—65.0% of tablet users and 55.4% of social network users—will regularly visit social networks via tablet in 2014. Read the rest at eMarketer.