Top Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]
US adults with household income of at least $75,000 (“upscale Americans”) are more likely to have seen or heard a range of advertising forms than the average American adult, details the Shullman Research Center in a comprehensive survey examining 40 different advertising channels. However, despite their increased reach, these channels don’t always garner a higher amount of interest from upscale adults.
The survey first asked respondents to indicate where they had seen or heard advertising during the prior 30 days. Read the rest at MarketingCharts.