Primary Social Channel In Which People Discuss Current Events, Q3 2014 [CHART]
According to Q3 2014 data from ShareThis, social media users are much more likely to share content via mobile devices after a major current event occurs.
On regular news days, desktops account for the same amount of content sharing as smartphones—43%. Tablets aren’t nearly as prominent for circulating content, driving just 11% of total sharing.
This all changes significantly once a major event occurs. Once a topic starts trending, mobile devices make up 72% of the total content sharing. This is a strong indicator that mobile devices are extremely fitting for sharing timely news. Smartphones drive more than half of current event content sharing, while the major news stimulates significantly more shares from tablets as well. Read the rest at eMarketer.