Primary Device Used To Share Current Events, Q3 2014 [CHART]
According to Q3 2014 data from ShareThis, social media users are much more likely to share content via mobile devices after a major current event occurs.
Once a topic starts trending, mobile devices make up 72% of the total content sharing. This is a strong indicator that mobile devices are extremely fitting for sharing timely news. Smartphones drive more than half of current event content sharing, while the major news stimulates significantly more shares from tablets as well.
With Facebook still leading in social network adoption, it is overwhelmingly the dominant channel for discussion about current events. Facebook sees 71% of the content shares related to major events, followed by Twitter and Reddit. Read the rest at eMarketer.