In the age of social media, it’s typical to first learn about a major event via social feeds. The reason why is clear—the proliferation of social and mobile facilitate the sharing of timely news.
According to Q3 2014 data from ShareThis, social media users are much more likely to share content via mobile devices after a major current event occurs. The data comes from the analysis of content shares regarding major events such as the ALS Ice Bucket Challenge, the Ferguson Riots, the Apple Launch Event and Shark Week. Read the rest at eMarketer.