How & Where People Use Mobile Apps

Mobile owners tend to download applications out of a desire for leisure or entertainment and due to recommendations from friends, reveals Nielsen in a recent study. The survey also examined situational use of apps, looking at the occasions when app downloaders can be found using them. Of note, downtime appears to be a key reason for mobile app use.

Indeed, a leading 70% of smartphone app downloaders and 65% of tablet app downloaders reported having used apps during the prior 30 days while alone or by themselves. Closely following, 68% of smartphone app downloaders and 63% of tablet app downloaders said they had used them while bored or killing time. Read the rest at MarketingCharts.