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How & Where People Use Mobile Apps, November 2014 [CHART]

By David Erickson | December 22, 2014

How & Where People Use Mobile Apps, November 2014 [CHART]

Mobile owners tend to download applications out of a desire for leisure or entertainment and due to recommendations from friends, reveals Nielsen in a recent study. The survey also examined situational use of apps, looking at the occasions when app downloaders can be found using them. Of note, downtime appears to be a key reason for mobile app use.

Indeed, a leading 70% of smartphone app downloaders and 65% of tablet app downloaders reported having used apps during the prior 30 days while alone or by themselves. Closely following, 68% of smartphone app downloaders and 63% of tablet app downloaders said they had used them while bored or killing time. Read the rest at MarketingCharts.

Posted in Consumer Behavior, eCommerce, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Social Television, Video Marketing and tagged mCommerce, Mobile Apps, Mobile Shopping, Mobile Social, Restaurant Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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