Brand Recommendations Prompted By Mobile Web Experience, November 2014 [CHART]

80% of mobile web users across 6 countries report having recommended a brand based on its mobile site experience, according to a Netbiscuits survey. Respondents in the emerging markets tracked – China (95%), India (95%), and Brazil (91%) – were the most likely to have made such a recommendation, with those in developed markets – US (72%), UK (67%), and Germany (63%) – least likely to have done so. The survey results also note that the propensity to make recommendations based on the mobile web experience declines among older adults. Source: Netbiscuits

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