Archive for December 22, 2014
Primary Device Used To Share Current Events, Q3 2014 [CHART]
With Facebook still leading in social network adoption, it is overwhelmingly the dominant channel for discussion about current events.
Read MorePrimary Social Channel In Which People Discuss Current Events, Q3 2014 [CHART]
On regular news days, desktops account for the same amount of content sharing as smartphones—43%.
Read MorePrimary Device Used To Discuss Current Events, Q3 2014 [CHART]
Social media users are much more likely to share content via mobile devices after a major current event occurs.
Read MoreTop Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]
US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.
Read MoreHow & Where People Use Mobile Apps, November 2014 [CHART]
70% of smartphone app downloaders and 65% of tablet app downloaders reported having used apps during the prior 30 days while alone or by themselves.
Read MoreBrand Recommendations Prompted By Mobile Web Experience, November 2014 [CHART]
80% of mobile web users across 6 countries report having recommended a brand based on its mobile site experience.
Read MoreClosed Accounts Due To Privacy Concerns By Country, November 2014 [CHART]
Some 22% of US consumers report having closed an account due to data-privacy concerns.
Read More