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Archive for December 22, 2014

Primary Device Used To Share Current Events, Q3 2014 [CHART]

By David Erickson | December 22, 2014

With Facebook still leading in social network adoption, it is overwhelmingly the dominant channel for discussion about current events.

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Primary Social Channel In Which People Discuss Current Events, Q3 2014 [CHART]

By David Erickson | December 22, 2014

On regular news days, desktops account for the same amount of content sharing as smartphones—43%.

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Primary Device Used To Discuss Current Events, Q3 2014 [CHART]

By David Erickson | December 22, 2014

Social media users are much more likely to share content via mobile devices after a major current event occurs.

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Top Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]

By David Erickson | December 22, 2014

US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.

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How & Where People Use Mobile Apps, November 2014 [CHART]

By David Erickson | December 22, 2014

70% of smartphone app downloaders and 65% of tablet app downloaders reported having used apps during the prior 30 days while alone or by themselves.

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Brand Recommendations Prompted By Mobile Web Experience, November 2014 [CHART]

By David Erickson | December 22, 2014

80% of mobile web users across 6 countries report having recommended a brand based on its mobile site experience.

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Closed Accounts Due To Privacy Concerns By Country, November 2014 [CHART]

By David Erickson | December 22, 2014

Some 22% of US consumers report having closed an account due to data-privacy concerns.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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