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Archive for December 21, 2014

Online Shopping Behavior By Time On Site, Q3 2014 [CHART]

By David Erickson | December 21, 2014

A slight majority of purchases are made within the first 15 minutes of a shopping session.

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Top 15 Advertising Channels For Wealthy Boomers, December 2014 [CHART]

By David Erickson | December 21, 2014

TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).

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US Population Projections by Age Group, 2015-2060 [CHART]

By David Erickson | December 21, 2014

By 2060, slightly fewer than 1 in 5 (19.8%) of Americans will be younger than 18, down from an estimated 22.9% next year.

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Mobile Streaming By Age Group, December 2014 [CHART]

By David Erickson | December 21, 2014

Some 43% of US smartphone-owning adults used their device to stream music and listen to online radio during the week prior to Deloitte’s survey.

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CEOs Heart Their CMOs [INFOGRAPHIC]

By David Erickson | December 21, 2014

This infographic from Forbes illustrates the relationship between CEOs and their CMOs.

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Online Marketers’ Top Priorities For 2015 [CHART]

By David Erickson | December 21, 2014

A better understanding of audiences (51%) ranks as the top priority.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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