December 21, 2014 - e-Strategy Trends

A slight majority of purchases are made within the first 15 minutes of a shopping session.

TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).

By 2060, slightly fewer than 1 in 5 (19.8%) of Americans will be younger than 18, down from an estimated 22.9% next year.

Some 43% of US smartphone-owning adults used their device to stream music and listen to online radio during the week prior to Deloitte’s survey.

This infographic from Forbes illustrates the relationship between CEOs and their CMOs.

A better understanding of audiences (51%) ranks as the top priority.

Archive for December 21, 2014