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Devices Use To Share vs Browse Travel Content, September 2014 [CHART]

By David Erickson | December 20, 2014

Devices Use To Share vs Browse Travel Content, September 2014 [CHART]

Travel research hasn’t tipped toward mobile—though it’s close—but there’s one area where tablets and smartphones win among travel fans: content sharing.

In September 2014 research by ShareThis, 51% of travel content social shares by US internet users took place through a smartphone or tablet. Smartphones were particularly important for sharing, accounting for 41% of the total pie. Meanwhile, PCs accounted for 60% of browsing and researching. Read the rest at eMarketer.

Posted in Consumer Behavior, Content Marketing, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Social Sharing and tagged Computers, Hospitality Marketing, Smart Phones, Tablet, Travel Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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