Consumer Electronics Purchase Intent, December 2014 [CHART]
8 in 10 American adults have at least heard of wearables, and more than 4 in 10 are very familiar with them, details Ipsos in a new study. The report indicates that some 18% of US adults intend to purchase a wearable device within the next 12 months. That puts wearables ahead of streaming media devices (16%) and e-readers (15%) in purchase intent, per the survey.
The top consumer electronics device in terms of purchase intent is the smartphone (39%), which has seen its penetration growth slow in recent months. Laptops (28%) and tablets (27%) are next, followed by smart TVs (20%). Read the rest at MarketingCharts.