Archive for December 20, 2014
Consumer Electronics Purchase Intent, December 2014 [CHART]
8 in 10 American adults have at least heard of wearables, and more than 4 in 10 are very familiar with them.
Read MoreVisitors To Travel Content By Device, July 2014 [TABLE]
61.1 million consumers were expected to look up information prior to a trip via a mobile device this year—representing 47.4% of digital travel researchers.
Read MoreDevices Use To Share vs Browse Travel Content, September 2014 [CHART]
51% of travel content social shares by US internet users took place through a smartphone or tablet.
Read MoreShowrooming Consumers, Q3 2013 vs Q3 2014 [CHART]
35% of US internet users showroomed, including nearly half of millennials and even 28% of seniors 65 and older.
Read MoreHow People Plan To Use Smart Phones For Holiday Shopping, October 2014 [CHART]
Only 14% of US smartphone owners said they planned to make a purchase on such devices this holiday season.
Read MoreUS Mobile Buyers As A Percentage Of Mobile Shoppers, 2013-2018 [TABLE]
While the vast majority of retail purchases still take place in stores, the purchase decision process increasingly flows through smartphones.
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