Where Executives Expect Big Data To Have The Biggest Influence, April 2014 [CHART]

When Accenture polled executives worldwide in April 2014 about the areas where big data was having the biggest effect on their business, just 5% said its primary effect was fundamentally changing the way they did business. About a quarter put that answer in their top three.

Respondents were much more likely to say big data was making major waves in impacting customer relationships, redefining product development and operational organization—answers that ranged across many business functions, but still didn’t add up to a basic shift in business practices, according to respondents. Read the rest at eMarketer.