Hot Retargeting Topics Among Marketers, December 2014 [CHART]

Social media retargeting is the “hottest topic” in retargeting, according to an AdRoll survey of 1,000 US marketers hailing from a range of industries and company sizes. Indeed, social networks are among the top properties where respondents would like to see retargeting over the next 3 years, with Instagram (48%) and Pinterest (46%) behind only Amazon (73%). Another hot topic in the space, per the survey, is mobile and cross-device, with 57% of B2B respondents and 51% of B2C marketers currently retargeting on mobile. AdRoll notes that its clients have seen performance lifts when adding Facebook to their retargeting mix, and when adding retargeting on mobile to their Facebook and web mix. Source: AdRoll

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