Instagram continues to build its user base – and its becoming a favorite of top brands too. Indeed, a new study from Simply Measured notes that 86 of the Interbrand 100 had an account on the mobile network during Q3 2014, up from 54 a couple of years earlier. Moreover, the number of brands posting at least once a week has almost doubled during that time frame, jumping from 38 to 73. So what’s motivating them?
As the study details, brands’ growing efforts on the platform (20 now post at least daily, more than triple the amount doing so last year) are paying off in the form of larger audiences, as 34 more brands this year have at least 10,000 followers and 15 more have at least 100,000 followers. Read the rest at MarketingCharts.