2015 will be the tipping point: Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile, eMarketer predicts.
Most mobile travel research—and booking—will occur on smartphones rather than tablets. More than nine in 10 mobile travel researchers will use smartphones to look up info this year, vs. 81.5% who will use tablets. The gap is much smaller when it comes to booking behaviors. Read the rest at eMarketer.