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Archive for December 16, 2014

In-Store Mobile Researchers, March 2014 [CHART]

By David Erickson | December 16, 2014

Auto dealerships out-indexed every other vertical in the survey as a place where shoppers would want to use their devices in-store.

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Share Of Time Spent Consuming Online Content By Device, March 2014 [CHART]

By David Erickson | December 16, 2014

For now, most research time is still spent on PCs.

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Top Connected Car Features, Q2 2014 [CHART]

By David Erickson | December 16, 2014

The most desired connected car features for US digital users are internet-enabled navigation.

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Consumer Familiarity With Connected Car Services, March 2014 [CHART]

By David Erickson | December 16, 2014

More than half of buyers worldwide polled in March 2014 were either using such features or wanted them in their next vehicle.

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US Mobile Travel Bookers, 2013-2018 [CHART]

By David Erickson | December 16, 2014

More than nine in 10 mobile travel researchers will use smartphones to look up info this year, vs. 81.5% who will use tablets.

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US Mobile Travel Researchers, 2013-2018 [CHART]

By David Erickson | December 16, 2014

Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile in 2015.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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