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Email Engagement By Device Type, December 2014 [CHART]

By David Erickson | December 15, 2014

Email Engagement By Device Type, December 2014 [CHART]

“PC users click more,” says MailChip in a recent analysis of email engagement across PCs and mobile devices. Indeed, PCs accounted for 72.2% of overall clicks for the subset of email addresses examined in the study, despite representing a smaller 64.2% of email addresses. That owes to PC users having higher total click rates than tablet and mobile users: in other words, they click more.

For each address, MailChimp determined corresponding devices and considered the one with the most clicks to be that user’s preferred device. Unique click rates (calculated as the percentage of sends that received at least one click) were actually equal for both PCs and tablets (3.8% each), while being lower (2.7%) for mobile phones. But PCs (6.7%) outstripped tablets (5.6%) in the total click rate metric, which figures in multiple clicks for a single address on a campaign. Mobile phones once again lagged, with a total click rate of 3.9%. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Email Marketing, Email Metrics, Mobile Behavior, Mobile Marketing, Online Behavior and tagged Click-Through Rates, Computers, Email Engagement, Engagement, Mobile Email, Smart Phones, Tablets

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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