Email Click-Through Rates By Hour, 2013 [CHART]

US Email Click-Through Rates By Hour, 2013 [CHART]

Mailer Mailer has released its latest annual “Email Marketing Metrics Report” analyzing data from almost 1.2 billion opt-in newsletters. While the topic of timing seems to often inspire debate as to its usefulness (and should always be based on an individual list’s performance), it’s certainly interesting to look at general trends based off a large sample.

The trends surrounding click rates by hour scheduled are very similar to those surrounding open rates by hour scheduled: Click-through rates are highest for emails scheduled for delivery during the evening hours, and tend to be lower for those scheduled during work hours. Read the rest at MarketingCharts.