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Archive for December 15, 2014

Email Click-Through Rates By Hour, 2013 [CHART]

By David Erickson | December 15, 2014

Trends surrounding click rates by hour scheduled are very similar to those surrounding open rates by hour scheduled.

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Email Open Rates By Hour Scheduled, 2013 [CHART]

By David Erickson | December 15, 2014

Open rates tended to be highest for emails scheduled in the evening hours, and lowest for those scheduled in the early morning and during traditional work hours.

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B2B Buyers' eCommerce Purchase Influences, October 2014 [CHART]

By David Erickson | December 15, 2014

Half of end user buyers don’t see reimbursement policies as being a significant barrier to their making online purchases themselves.

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Mobile Ad Behavior By Gender & OS, October 2014 [CHART]

By David Erickson | December 15, 2014

Women are more likely than men to click on mobile ads, and they also sport higher conversion rates and average purchase values.

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Alignment Between Sales Training & B2B Demand Generation, October 2014 [CHART]

By David Erickson | December 15, 2014

About 1 in 10 B2B marketers & salespeople report a complete level of coordination between their demand generation and sales training teams.

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Email Engagement By Device Type, December 2014 [CHART]

By David Erickson | December 15, 2014

PCs accounted for 72.2% of overall clicks for the subset of email addresses examined in the study, despite representing a smaller 64.2% of email addresses.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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