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Archive for December 14, 2014

Twitter Users & TV Viewership By Source, December 2014 [CHART]

By David Erickson | December 14, 2014

Twitter users are more likely than non-users to watch various types of video content during a typical week.

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B2B Cost-Per-Lead By Channel, October 2014 [CHART]

By David Erickson | December 14, 2014

Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.

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Top Ways Social Media Provides Enterprises Value, October 2014 [CHART]

By David Erickson | December 14, 2014

Almost 9 in 10 enterprise organizations agree that their social media presence is important to stay competitive.

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Showrooming vs Webrooming On A Smartphone, October 2014 [CHART]

By David Erickson | December 14, 2014

Consumers are more likely to research a purchase online using a smartphone and then buy it in-store.

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Global Mobile Video Ad Impressions By OS & Device, Q3 2014 [CHART]

By David Erickson | December 14, 2014

iOS devices accounted for just 32.3% of global mobile ad impressions served during the third quarter on the Opera platform.

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Mobile Share Of Online Payments By Region, Q3 2014 [CHART]

By David Erickson | December 14, 2014

Globally, payments over mobile devices represented 23.3% of total online payments during Q3.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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