Archive for December 13, 2014
How Audience Extensions In Campaign Proposals, 2013 & 2014 [CHART]
The percentage of US digital media and marketing execs offering audience extension as an option rose just slightly year over year.
Read MoreUse vs Effectiveness Of B2B Content Marketing Tactics, August 2014 [TABLE]
B2B marketers pointed to video as one of the top three most effective content marketing techniques.
Read MoreWhy Agency Planners Don't Recommend Place-Based Media, 2013 vs 2014 [TABLE]
Unproven return on investment was the No. 1 reason agency planners didn’t recommend place-based media.
Read MoreWhy Agency Planners Recommend Online Place-Based Media, 2013 vs 2014 [TABLE]
90% of US agency planners’ media plans that included DPB had been approved in 2014.
Read MoreAmericans Who Use Medical/Health-Related Websites To Research Symptoms, July 2014 [CHART]
60% of US consumers ages 35 to 49 used medical or health-related websites to research symptoms.
Read MoreHealth-Related Online Activities By Generation, February 2014 [TABLE]
79% of Gen Xers used the internet to find information about medical conditions or drugs.
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