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Archive for December 13, 2014

How Audience Extensions In Campaign Proposals, 2013 & 2014 [CHART]

By David Erickson | December 13, 2014

The percentage of US digital media and marketing execs offering audience extension as an option rose just slightly year over year.

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Use vs Effectiveness Of B2B Content Marketing Tactics, August 2014 [TABLE]

By David Erickson | December 13, 2014

B2B marketers pointed to video as one of the top three most effective content marketing techniques.

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Why Agency Planners Don't Recommend Place-Based Media, 2013 vs 2014 [TABLE]

By David Erickson | December 13, 2014

Unproven return on investment was the No. 1 reason agency planners didn’t recommend place-based media.

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Why Agency Planners Recommend Online Place-Based Media, 2013 vs 2014 [TABLE]

By David Erickson | December 13, 2014

90% of US agency planners’ media plans that included DPB had been approved in 2014.

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Americans Who Use Medical/Health-Related Websites To Research Symptoms, July 2014 [CHART]

By David Erickson | December 13, 2014

60% of US consumers ages 35 to 49 used medical or health-related websites to research symptoms.

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Health-Related Online Activities By Generation, February 2014 [TABLE]

By David Erickson | December 13, 2014

79% of Gen Xers used the internet to find information about medical conditions or drugs.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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