December 13, 2014 - e-Strategy Trends

The percentage of US digital media and marketing execs offering audience extension as an option rose just slightly year over year.

B2B marketers pointed to video as one of the top three most effective content marketing techniques.

Unproven return on investment was the No. 1 reason agency planners didn’t recommend place-based media.

90% of US agency planners’ media plans that included DPB had been approved in 2014.

60% of US consumers ages 35 to 49 used medical or health-related websites to research symptoms.

79% of Gen Xers used the internet to find information about medical conditions or drugs.

Archive for December 13, 2014