December 12, 2014 - e-Strategy Trends

71% of American workers use desktop computers to get work done in the office.

Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.

The top priority going into 2015 is the greater use of analytics in order to optimize communications.

Almost 9 in 10 consumers want more meaningful relationships with brands, yet fewer than 1 in 5 believe brands are delivering on that wish.

Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.

Print budgets are most susceptible to cannibalization, as 41% of marketers are using these budgets to fund additional mobile advertising dollars.

Archive for December 12, 2014