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Archive for December 12, 2014

Devices Full-Time American Workers Use At The Office, December 2014 [CHART]

By David Erickson | December 12, 2014

71% of American workers use desktop computers to get work done in the office.

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Most Effective Channels To Promote B2B Events, December 2014 [CHART]

By David Erickson | December 12, 2014

Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.

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Top Priorities For Improving Email ROI In 2015 [CHART]

By David Erickson | December 12, 2014

The top priority going into 2015 is the greater use of analytics in order to optimize communications.

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How Brands Are Falling Failing Consumers, October 2014 [CHART]

By David Erickson | December 12, 2014

Almost 9 in 10 consumers want more meaningful relationships with brands, yet fewer than 1 in 5 believe brands are delivering on that wish.

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Online Ad Revenue Share By Format, 2013 vs 2014 [CHART]

By David Erickson | December 12, 2014

Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.

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Budgets From Which Mobile Ad Spending Is Drawn, October 2014 [CHART]

By David Erickson | December 12, 2014

Print budgets are most susceptible to cannibalization, as 41% of marketers are using these budgets to fund additional mobile advertising dollars.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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