US Online Video Completion Rates By Device, Q2 2014 [CHART]

US Online Video Completion Rates By Device, Q2 2014 [CHART]

Few videos were watched to full completion during Q2, reports Adobe, although videos viewed on desktops were 3 times more likely than those viewed on mobile devices to reach 75% completion. Separately, the study finds that mobile devices were responsible for more than 1 in 4 video starts in Q2 (26.6%), up from 18.6% a year earlier. Source: Adobe [PDF]

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