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Mobile Activities While Researching Business Purchases, May 2014 [CHART]

By David Erickson | December 10, 2014

Mobile Activities While Researching Business Purchases, May 2014 [CHART]

May 2014 polling by IDG Global Solutions found that, once again, execs wanted a mix of content and information when researching via smartphone. Among executives worldwide, visiting vendor sites for product info was the most common activity conducted while looking into business purchases on such devices. Price and product comparisons ranked a close second, followed by articles and videos.

Just like the general consumer population, B2B end-user buyers want it all when shopping online: a good media mix as well as a huge range of information, from costs to availability to enhanced features and beyond—across devices. Read the rest at eMarketer.

Posted in B2B Marketing, Consumer Behavior, Content Marketing, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Search Engine Optimization, Social Media Marketing, Video Marketing, Web Development, White Paper Marketing and tagged Case Study Marketing, Mobile Social, Mobile Video, Price Comparison, Research Reports Marketing, Webinars

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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