General consumers aren’t the only ones who value a good customer experience when shopping online. Business-to-business (B2B) end-user buyers—nonprocurement business professionals who purchase products and services for work-related activities—have arrived. And as a result of their personal digital shopping habits, they want a consumerlike experience when researching and making business purchases online as well, according to an August 2014 study by Forrester Consulting for Intershop.
Pricing is typically top of mind for shoppers, and this was no different for B2B end-user buyers, with the highest percentage of respondents—73%—citing this as the most useful type of information for online work purchases. Sellers should also plan to provide delivery and availability information, as well as allow users to get a full understanding of what the product looks like with 360-degree images and displays. Read the rest at eMarketer.