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Archive for December 10, 2014

Mobile Activities While Researching Business Purchases, May 2014 [CHART]

By David Erickson | December 10, 2014

Execs wanted a mix of content and information when researching via smartphone.

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Information B2B Buyers Find Useful For Online Purchases, August 2014 [CHART]

By David Erickson | December 10, 2014

The highest percentage of B2B buyers—73%—citing pricing as the most useful type of information for online work purchases.

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Most Useful Forms Of Content For Making B2B Online Purchases, August 2014 [CHART]

By David Erickson | December 10, 2014

B2B end-user buyers worldwide were most likely to begin researching work-related purchases on search engines (35%) and manufacturers’ websites (27%).

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Obstacles To Achieving Lead Generation Objectives, 2013 vs 2014 [TABLE]

By David Erickson | December 10, 2014

Lead generation—which isn’t just a digital activity—still receives a small share of digital dollars.

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Top Lead Generation Objectives, 2013 vs 2014 [TABLE]

By David Erickson | December 10, 2014

Improving the quality of leads generated ranked No. 1 for lead generation objectives, cited by nearly six in 10.

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Fortune 500 CMOs' Biggest Challenges [CHART]

By David Erickson | December 10, 2014

Three of the top four challenges CMOs cited had to do with content marketing.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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