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Archive for December 8, 2014

13 Characteristics Of Content Marketers [INFOGRAPHIC]

By David Erickson | December 8, 2014

This infographic from Uberflip illustrates the many skills required of a content marketer.

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Timeframe During Which People Typically Watch TV Shows, August 2014 [CHART]

By David Erickson | December 8, 2014

Nearly half of 18-34 year-olds watched a show after it had originally aired.

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Why People Watch TV Online, August 2014 [CHART]

By David Erickson | December 8, 2014

Among US internet users polled, 56% said they watched TV online because they preferred to watch on their own schedule.

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More People Drink Craft Brews Than Drink Budweiser [INFOGRAPHIC]

By David Erickson | December 8, 2014

Budweiser has a 7.6% share of the $100 billion U.S. beer market, down from 10% five years ago, and 14.4% a decade ago.

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Small Businesses' Preferred Holiday Marketing Channels, September 2014 [CHART]

By David Erickson | December 8, 2014

Social media marketing was the most preferred channel for holiday marketing, cited by 34.5% of small business owners.

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How Small Businesses Plan To Convert Holiday Shoppers, September 2014 [CHART]

By David Erickson | December 8, 2014

76.4% of US small businesses were at least somewhat optimistic that they would generate more online sales this season than in the same period in 2013.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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