How do consumers share various categories of content – such as business and finance or shopping? Recent research from ShareThis has demonstrated which social channels are preferred for different types of categories. Now, new data provided to MarketingCharts by ShareThis to accompany its latest quarterly report provides a fuller picture of social sharing by revealing the devices that are preferred for a number of different categories.
Overall, a majority of sharing events took place on a smartphone or tablet during Q3, with this threshold first having been passed in the first quarter. The data provided by ShareThis examines 11 content categories across smartphones, tablets and desktops, deriving an index representing the relative difference between sharing activity on those devices and overall sharing activity within a specific category. Read the rest at MarketingCharts.