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Content Sharing Activities By Category, Q3 2014 [CHART]

By David Erickson | December 6, 2014

Content Sharing Activities By Category, Q3 2014 [CHART]

How do consumers share various categories of content – such as business and finance or shopping? Recent research from ShareThis has demonstrated which social channels are preferred for different types of categories. Now, new data provided to MarketingCharts by ShareThis to accompany its latest quarterly report provides a fuller picture of social sharing by revealing the devices that are preferred for a number of different categories.

Overall, a majority of sharing events took place on a smartphone or tablet during Q3, with this threshold first having been passed in the first quarter. The data provided by ShareThis examines 11 content categories across smartphones, tablets and desktops, deriving an index representing the relative difference between sharing activity on those devices and overall sharing activity within a specific category. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Content Marketing, Mobile Marketing, Online Behavior, Social Media Marketing, Social Sharing and tagged Apparel Marketing, Arts Marketing, CPG Marketing, Entertainment Marketing, Fitness Marketing, Health Care Marketing, Political Marketing, Retail Marketing, Smart Phones, Sports Marketing, Tablets, Technology Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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