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Archive for December 4, 2014

SMB Decision-Makers' Data Breach Plans, October 2014 [CHART]

By David Erickson | December 4, 2014

Though nearly 80% of SMB execs were confident in the security of sensitive data, they don’t necessarily have a plan if something goes wrong.

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SMB Decision-Makers' Concern Over Cybercrime, October 2014 [CHART]

By David Erickson | December 4, 2014

41% of SMB owners and decision-makers were extremely or very concerned about cybercrime.

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Executives' Familiarity With Internet Of Things (IoT), May 2014 [CHART]

By David Erickson | December 4, 2014

A May 2014 survey conducted by Edelman Berland for GE found that 44% of business executives worldwide had never heard of the IoT.

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US Search Ad Click Share By Ad Position & Device, Q2 2014 [CHART]

By David Erickson | December 4, 2014

eMarketer expects 129.0 million US smartphone users to search via mobile browser or app on their phones this year.

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US Paid Search CTR By Ad Position & Device, Q2 2014 [TABLE]

By David Erickson | December 4, 2014

CTRs were better for first-position paid search ads run in the US on smartphones, tablets and desktops, with respective rates of 4.9%, 4.3% and 3.2%.

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Share Of Companies Marketing via Social Media, 2013-2016 [CHART]

By David Erickson | December 4, 2014

Nearly nine in 10 US marketers are using social media marketing.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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