There’s no shortage of survey research around cord-cutters—consumers who are getting rid of their pay TV subscriptions—but there’s more hysteria than fact, according to a new eMarketer report, “Key Digital Trends for 2015: What’s in Store—and Not in Store—for the Coming Year.”
Yes, some consumers are cutting the cord, but they’re in the low single digits percentagewise. A more real behavior is cord-shaving, where consumers reduce what they spend, rather than eliminating it altogether.
Individuals in all age groups are still watching a ton of TV the traditional way, even millennials. Read the rest at eMarketer.