December 3, 2014 - e-Strategy Trends

Yes, some consumers are cutting the cord, but they’re in the low single digits percentagewise.

Teens continue to gravitate to Instagram and away from Facebook.

The most common activity is customer and/or user group events, performed by 61% of respondents.

Apple and Google remain atop the list of most valuable brands this year, with both exceeding $100 billion in brand value for the first time.

After having closed the social login share gap with Facebook to less than 5% points in Q1, Google now sites 12% points back.

What US teens buy: Half of teen spending is concentrated in 3 categories.

Archive for December 3, 2014