US iPad Users & Penetration, 2013-2018 [TABLE]
Growth in the number of US iPad users was still nearly 30% last year, but this will plummet to 5.7% this year and continue dropping—quickly—through 2018, according to eMarketer’s latest tablet usage forecast.
As of the end of this year, we expect 23.9% of the US population to use an iPad at least once per month—including people who own their own as well as those who use a friend’s or family member’s on a regular basis. eMarketer believes there is a significant amount of iPad-sharing (and tablet-sharing in general) across households. Read the rest at eMarketer.