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Archive for December 2, 2014

How Shopping Apps Can Improve, October 2014 [CHART]

By David Erickson | December 2, 2014

Asked to identify the top-3 of 11 areas of improvement, 44% of mobile device owners (smartphones and tablets) cited unique savings or discounts.

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Primary Mobile Channels Through Which NFL Fans Share Content, September 2014 [CHART]

By David Erickson | December 2, 2014

54% of fans accessed NFL content on their mobile devices.

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Football Fans' Game Day Mobile Frequency, September 2014 [CHART]

By David Erickson | December 2, 2014

71% of US football fans ages 18 to 74 engaged with their mobile devices on game days.

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US Tablet Users & Penetration, 2013-2018 [CHART]

By David Erickson | December 2, 2014

147.1 million people in the US will use a tablet of any kind at least monthly this year.

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US iPad Users & Penetration, 2013-2018 [TABLE]

By David Erickson | December 2, 2014

Growth in the number of US iPad users was still nearly 30% last year, but this will plummet to 5.7% this year and continue dropping—quickly—through 2018.

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Incentives Event Organizers Offer vs Consider Effective, October 2014 [TABLE]

By David Erickson | December 2, 2014

Among the 83% of professionals who said they offered incentives, providing exhibitors and sponsors with a list of attendees’ mailing addresses ranked No. 1.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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