Event professionals have seen growth in both exhibit space and sponsorship sales, according to October 2014 research by Exhibit Surveys and Lippman Connects. Among US exhibition and event professionals polled, 63% said exhibit space sales were up for their most recent event, and nearly half said the same about sponsorship sales.
Exhibit space blew sponsorship sales out of the water when it came to revenue share, though, accounting for half of total event revenues. Meanwhile, dollars from sponsorships added up to represent 16% of total revenues, with attendee revenues landing in second. Read the rest at eMarketer.